eCommerce Platforms & Technologies

I don't just recommend tools — I build, optimize, and scale with them daily as part of my eCommerce consulting services. With over 15 years of experience running full P&L eCommerce operations, I've mastered the tech stack that drives real revenue for emerging and mid-sized brands. Whether launching on Shopify, automating fulfillment, crushing ROAS on paid channels, or turning data into decisions, I leverage these platforms extensively to enhance business operations and deliver measurable growth through effective digital marketing strategies.

Let's Grow Your Business

Core Platforms

Stacked boxes on a tablet with digital charts and a hand pointing at growth.

eCommerce & Site Platforms

Shopify — My primary platform for DTC brands. Expert in themes, apps, custom development, migrations, plus apps like Matrixify for bulk ops.

Style Arcade — Advanced merchandising, lookbooks, shop-the-look, and visual storytelling to boost AOV and conversions.

Fulfillment & Operations

Shipstation — Streamlining order processing, multi-carrier shipping, automation rules, and returns for efficient scaling.

PeopleVox — Warehouse management, inventory control, picking/packing, and integration with eCommerce platforms for seamless ops.

Analytics & Performance Insights

Google Analytics — Deep funnel tracking, GA4 setup, custom events, enhanced eCommerce reporting.

Google Search Console — Indexing, performance monitoring, core web vitals, and SEO issue resolution.

Microsoft Clarity — Heatmaps, session recordings, rage clicks, and user behavior insights to inform CRO.

Paid Advertising & Media

Google Ads — Full-funnel campaigns: Search, Shopping, Performance Max, remarketing, with strong focus on ROAS and attribution.

Meta Ads (Facebook/Instagram) — Creative testing, audience layering, dynamic ads, catalog sales, and scaling strategies.

TikTok Ads — Viral in-feed ads, Spark Ads, UGC amplification, creative testing, and TikTok Shop integration for product discovery, impulse conversions, and explosive reach among younger audiences.

Pinterest Ads — Shopping Pins, Collection Ads, Carousel/Idea Ads, and catalog campaigns for high-intent visual discovery, strong ROAS in inspiration-driven categories (fashion, beauty, home), and efficient scaling with lower competition.

Customer Experience, Reviews & Support

YotPo — Reviews, loyalty, UGC, visual reviews, and social proof to build trust and drive conversions.

Gorgias — Helpdesk automation, omnichannel support (email, chat, social), macros, and CX workflows that reduce tickets and boost satisfaction.

Additional Tools I Leverage Regularly

Klaviyo — Email/SMS flows, segmentation, personalization, and retention automation (high-ROI post-purchase and win-back).

Search Spring / Fast Simon — AI-powered site search, merchandising, and personalization for better on-site discovery and sales.

Zendesk — Advanced ticketing and support when Gorgias isn't the fit.

Trustpilot — Review syndication and reputation management.

AfterSell — Post-purchase upsells and order bump opportunities.

JIRA / Trello / Slack / Teams — Project management and cross-functional collaboration for launches and optimizations.